This is the old model:

For an online business to thrive in the modern day Internet, a solid method of generating revenue must be in place.  In order to help facilitate this, you need a wide variety of integrated and powerful e-commerce tools that can easily be used to form the backbone of your online business venture.  These tools range from basic shopping carts, to complex multi-tiered ordering systems, to automated billing systems for subscription-based services.  All of our systems are built with expandability in mind to ensure that your online business can follow the quickly changing trends of the modern economy.  In addition, all of our e-commerce solutions are built around the use of SSL encryption to ensure that your customer’s data remains secure, protecting both of you.

It is all custom-made, resides on your servers, and costs a small fortune!

These days you don’t need any of the expense or complications. A simple CMS (Content Management System) is all you need – be it WordPress, Drupal or Joomla. Free or affordable plugins will provide all the functionality the majority of small businesses will require. Examples include shopping carts, inventory management and automated social media updates. Likewise, templates can change the look and feel of your site with a few clicks. Pretty much all you need to provide is a few custom graphics and written content.

HP Marketing exists to enable small businesses to easily acquire an online presence. It needn’t be costly or complicated.